Ararat Visitor Information Centre's latest development encourages visitors to ditch the paper brochures and go paperless with a quick scan.
A range of tourism activities previously found within paper brochures has been digitised so users can simply scan, download and save using the 'Experience Ararat - Scan and Go' initiative.
According to Visitor Experience Officer Colin Driscoll visitors are finding great value in the newly developed QR code service.
"The VIC has developed a range of tourism attractions and experiences with QR codes in place of paper brochures in response to the COVID-19 pandemic to keep visitors safe in reducing contact points and paper usage," he said.
"Instead of carrying around paper brochures - we've complied twelve of our most popular tourist activities in the region and create one page with QR codes where visitors can easily navigate.
"We're not having to print and hand out as many brochures and by saving attractions onto their phones, they can easily pull up the information saved if they don't get around to visiting this time around.
"We've received really positive feedback from visitors - one couple came back to the centre to thank us for the ease of having all the information they were after at their fingertips, without a carload of brochures to worry about.
"Another elderly pair asked if they could download all twelve codes to keep in their Grampians file which is what we want to hear.
"It's great to have visitors returning to the VIC, asking for more recommendations and looking to stay a couple of extra nights in our region - it's what's tourism is all about."
Ararat Rural City Council mayor Cr Jo Armstrong said the Visitor Information Centre in the heart of Ararat is well placed to point guests in the right direction.
"It's an exciting time to visit Ararat and Council is thrilled to continue delivering more experiences that will enhance tourism and better connect people to what the region has to offer," she said.
"The new collection of QR codes showcases some of the region's finest tours and attractions as well as a great range of things to do in Ararat.
"Holiday-makers know they can drop by the VIC and easily scan, download, and save the information to help them get the most out of their visit.
"With greater connectivity, there are more opportunities to unlock Ararat and bring people to our region through technology."
Offering local knowledge and passion for the area, the Ararat Visitor Information Centre is located at 82 Vincent Street and open from 10am to 4pm daily.
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