Council officially marked the start of the festive season in the region with the lighting up of the Ararat Christmas tree.
Chief executive Dr Tim Harrison said in the lead up to Christmas, having decorations displayed helps the community get into the festive spirit.
"Council's tradition of lighting the big Christmas tree in Ararat marks the time of year our region comes alive with the Christmas spirit," Dr Harrison said.
"Our townships including Pomonal, Lake Bolac and Willaura received their own three metre tall solar-powered Christmas tree this week too."
Mayor of Ararat Rural City Council, Cr Jo Armstrong said residents may have noticed festive decorations showing up across the municipality this week.
"You truly being to feel the holiday spirit when you walk down the street and see Christmas decorations put up by local businesses and our community," she said.
"Barkly Street in Ararat has been decked out with red and silver tinsel and banner flags, brightening up the retail precinct.
"I encourage those visiting Ararat to dine at our eateries and support local retailers with their Christmas shopping.
"It hasn't been an easy year - our community has overcome many challenges, but we still need to work together to support local businesses and welcome visitors back to the region.
"Because of your effort to protect those around you, it is now time for us to enjoy our summer and the festive season with family and friends.
"I have the full confidence that as a community, we will continue to recover from the pandemic, stronger together than ever."
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