Takeaway coffees have been a hot commodity in Ararat over the past two weeks, thanks to an innovative mental health campaign led by Resilient Ararat.
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The #beanresilient campaign ended on Wednesday, after supplying Ararat cafes with more than 15,000 specially branded cups.
The blue cups helped spread messages about the three principles of resilience - gratitude, empathy and mindfulness and encouraged the community to share their strategies for living a happy, fulfilling life.
Central Grampians LLEN Project Officer for Resilient Ararat, Jane Moriarty, said many residents had taken to social media throughout the campaign to share images of the cups and start important conversations around mental health.
"Each of the different sized cups had a space for people to write their answer to one of three questions related to gratitude, empathy and mindfulness," she said.
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"For the last two weeks we have loved jumping on social media and seeing what people are grateful for, the kind acts they have done for others and how they practice mindfulness in their day to day lives.
"We were so overwhelmed by the response to this campaign and are extremely grateful to the Ararat community.
"We can't thank everyone enough for supporting us by visiting our local cafes and engaging with the messages we were trying to deliver. Seeing everyone come together is what resilience is all about, so it was fantastic to see."
Foragers Cafe owner Sarah Ramsey said she did not hesitate when her business was asked to be part of the campaign.
"As a local business owner, mental health is a pretty strong priority for me. I think anything to raise awareness about that is important and I'm always 100 per cent behind it," she said.
"The response we had from customers was really positive. Everyone was coming in for the blue cups and it was really good to see all the different things popping up on social media helping get the word out and open up those conversations."
Ms Ramsey said the #beanresilient campaign had also helped provide a boost to local business in what has been a trying year.
"We definitely noticed an increase in our coffee sales during the campaign," she said.
"It was fabulous to see all the cafes come together with the cups, and the students get involved with helping to develop the messages.
"Community support is huge for us at a time like this and I feel really blessed to live where we are because we've had a lot of community support.
"This campaign really helped with that because we saw people popping in for a coffee that we don't usually see.
"They were making the effort to get involved which really shows that the community is behind each other."
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