The Grampians' 'great outdoors' and its "intimate" food and wine experiences will be promoted as escape options for Victorians following the COVID-19 outbreak.
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Grampians Tourism CEO Marc Sleeman said they have "received advice that businesses will continue as usual in regional Victoria".
"We will be focusing on promoting the national parks' 'great outdoors, fresh air and open spaces'," Mr Sleeman said.
On Wednesday Prime Minister Scott Morrison called for greater social distancing and for Australians to stay 1.5 metres away from others.
Grampians Tourism are working closely with their industry partners and the advice of the government to implement "plans for maintaining hygiene and safe distances", Mr Sleeman said.
"There are a lot of outdoor activities and wineries to visit - the focus will be on the boutique experiences around the region.
"We will be promoting small and intimate experiences with food and wine."
The Grampians will also be promoting low contact activities such as "bush walking, trail running, mountain biking and fishing".
"Most people are going to be looking beyond Melbourne to socially distance themselves ... I think people will look to the Grampians to escape," he said.
"Due to the current situation we have changed some of our promotion for the region - we want to reinforce that we are open for business."
Mr Sleeman said many people have had to cancel their overseas holidays and he wants people to "continue their holiday dreams in the Grampians".
"Everyone is open for business in the Grampians, the last two weeks have been very positive for the region ... some businesses reported record takings," he said. "I acknowledge that it's going to be a tough time ahead but we are positioned quite well to cope."
Mr Sleeman said he would be working in partnership with local government and industry partners to ensure that they continue to "drive economic growth for the region through visitors".
"Easter is the biggest weekend of the year for us," he said. "We won't leave any stone unturned in trying to continue to drive visitors into the Grampians region. I think there are a lot of people out there wishing they lived closer to nature right now."
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