Canadian rapper Drake has dropped a music video to match his song 'God's Plan' on Friday in which he gave away almost $US1 million ($A1.4 million) in cash to people in the US state of Florida.
Drake, the world's best-selling artist of 2016, followed it up with a challenge on Instagram urging his fans to "go out and be nice to each other".
The 'God's Plan' video up-ended the usual lavish efforts from music production companies, and instead showed Drake handing out wads of cash to struggling families, toys to children, scholarships to students and cheques to a women's shelter and a youth club in Miami.
"The budget for this video was $US996,631.90. We gave it all away. Don't tell the label," says the message at the start of the video.
Before its release, Drake, 31, called the video "the most important thing I have ever done in my career".
Hours later the Grammy-winning singer issued a challenge on his Instagram saying, "let's all watch the world be nice to each other even if it's for 24 hours".
Australian Associated Press