PRINT, online and digital promotion opportunities are being offered as part of the Fairfax Marketing Services advertising package.
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Wimmera and Grampians business Midwest Electrical has taken advantage of the offer.
The company’s Phil Collins recently signed up for services’ full media package, which includes print, online and digital marketing options – all as a one-stop shop.
“I’d been looking at a website for a while,” he said.
“Everything is online these days and I wanted to get in on that.
“Developing the package was really easy and the support team was great to deal with.”
Wimmera Mail-Times, Ararat Advertiser and Stawell Times-News sales manager Clint King said Fairfax Marketing Services could help clients create an online profile, reach more customers and build brand loyalty through targeted digital marketing solutions.
“We are committed to helping businesses thrive in our communities,” he said.
“It’s now more important than ever to ensure your business has a digital strategy in place that will allow you to reach new, talk to existing and lapsed customers.”
Mr King said 92 per cent of Australians used the internet to look for products and service information, but only 64 per cent of small and medium businesses had a website.
“A responsive website is a critical step when building your online presence as 68 per cent of smartphone users said they use their device for research,” he said.
Mr Collins has worked as an electrical contractor for the past 20 years.
He started Midwest Electrical about six months ago.
“I wanted to have the responsibility of running my own business,” he said.
“I do refrigeration, air-conditioning, electrical, heating, data and communications and appliance repairs and I’m more than happy to travel.”
Mr Collins said he was looking forward to providing deals and promotions for clients through his new website.
Fairfax Media is one of Australia's 16 Google Premier SME Partners.
“The Google AdWords Premier SME Partner provides local knowledge, product expertise, and access to Google technology,” Mr King said.
“It creates high-performing campaigns, whether that means website or storefront visits, phone calls or online sales.
“You will also benefit from our relationship with a Google partner manager, who provides insights into AdWords products.”
