ARARAT - Jeans for Genes Day is more than an excuse to wear your favourite pair of jeans - it's an initiative to raise much-needed funds for children's medical research.
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Today workplaces, schools and streets everywhere will be awash with denim in a united stance against childhood disease.
The idea is simple - participants pay for the privilege to discard their standard getup in favour of jeans and every dollar you raise or donate towards Jeans for Genes Day will help to bring tomorrow's treatments and cures closer - for the benefit of children everywhere.
The work of the scientists at Children's Medical Research Institute (CMRI) has a single aim - to improve and extend the lives of children everywhere.
One in twenty children is born with a congenital abnormality or genetic disease. That's over 12,000 children born in Australia each year. CMRI is dedicated to changing this.
Since its inception in 1958, CMRI has been a pioneer in the field of paediatric medical research. Its many achievements include increasing survival rates of premature babies, establishing Australia's first research unit for newborns, developing life saving microsurgery techniques, and introducing vaccines that protect against a number of potentially fatal or disabling childhood diseases.
Medical research is the only way to discover cures for conditions affecting children such as cancer, epilepsy and a range of genetic defects, many of which can also improve the lives of adults.
When you support Jeans for Genes you are helping unravel cures for future generations of children.
CMRI's vital work does not receive guaranteed government funding and relies on community support. There's no better feeling than knowing you are helping future generations of kids - all while having fun!
So throw on your jeans today or purchase some fun merchandise at many participating businesses around Ararat today.
