The memorial is part of a global initiative by the War Horse Memorial group aiming for each allied country that used war horses in World War One to commemorate them with a horse silhouette.

At the memorial's unveiling, Ararat RSL president Frank Neulist said he was proud Ararat had been selected as Australia's memorial location.

"Ararat has been elected as the one town in Australia. There is one in the UK, one in Canada, one in India, and one in New Zealand, so we were quite honoured to be selected," he said.

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The memorial is located in Soldiers Memorial Park.

Mr Neulist said he believed the memorial added to the park's significance.

"We did have some specification for a start, but we did want to make it appropriate for the area, and I think we may have achieved that," he said.

"This is an area that has a lot of people come through it on ANZAC Day, and we call it the Memorial Walk because we have a lone pine over in the garden, we have the British occupation Forces memorial behind us. So, we thought this was probably the most appropriate place for it."

Ararat Rural City Council mayor Jo Armstrong unveiled the memorial.

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She thanked Ararat RSL for helping make Ararat the home of the memorial.

"I would like to commend the extraordinary efforts undertaken by the Ararat RSL branch and Frank as president to really develop this opportunity for Ararat to become the site for this significant memorial," she said.

"This is quite an achievement and it's a tremendous honour to be able to unveil it."

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