The campaign aims to help inform people of how to reduce the risk of theft through a range of videos featuring local farmers, business owners and residents.

Sergeant Simon Grant, who features through the campaign videos, said a local campaign would make the issue more relatable to the community.

"The campaign features all local people and businesses, which we hope will reach people on a more personal level," he said.

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"People who want to take further steps on crime prevention and are looking for a place to start can visit the Victoria Police website, or contact their local station."

ARCC chief executive Dr Tim Harrison said Victoria Police, Greater Ararat Business Network and community members had worked together to create the videos.

"Unfortunately, recently we have seen an increase in theft and one of the first steps to addressing this issue is through prevention," he said.

"The campaign will highlight simple measures that people can take, such as installing security lights in businesses and securing high-risk items.

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"Measures such as these can make a big difference to crime levels not just at an individual property, but in the whole community."

The videos will be specific to the region, featuring community members and local Victoria Police officers to guide people through ways they can deter crime on their properties.

This project has been partnered by Victoria Police, who can be contacted for further advice on securing your property against crime. People are welcome to contact them through calling 53551500, or visiting 77 Barkly Street, Ararat VIC 3377.

People who are looking to make their property and community safer are also welcome to reach out to ARCC through calling 5355 0200 or email on council@ararat.vic,gov.au.

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