Ararat's Skinco Beauty owner Sarah Holland says it is "ludicrous" some regional businesses can't reopen until November 23, under Victoria's COVID-19 roadmap.
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"We have had only two active cases in six months. It's quite ludicrous to think that they are putting regional businesses in this position," she said.
"I can understand that safety is paramount and that has always been my objective ... but it's like we are being punished for doing the right thing."
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Mrs Holland said it has been a "struggle" because 70 per cent of business income was from treatments.
"We are not allowed to do them at all ... we are doing 'click and collect' but we are definitely in a really hard position," she said.
"Unfortunately, in our industry there have been numerous businesses in regional Victoria that have had to close their doors at the beginning of August.
"Yesterday's decision is just going to bring on even more of that."
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On Sunday, Mrs Holland started a Facebook page 'Bring Regional Victoria Beauty Back' to provide a voice for the regional Victoria beauty industry.
"We are louder as a bigger group and just trying to make some sort of change and impact on the decision made yesterday," she said.
"We want to make a stance on the current situation ... and make some form of a change in how long the wait is."
Victorian Premier Daniel Andrews announced on Sunday a four-step plan to guide the state back to "COVID Normal", starting from 11:59pm on September 13.
Regional Victoria will be allowed to move to "step three" when it meets a 14-day average of fewer than five new cases per day and zero cases with an unknown source over 14 days.
Hotel Rex owner Hayden Crawford said he felt "robbed" by regional Victoria's roadmap for reopening.
"We are only just scraping through every day. It's not very nice," he said.
"I can understand where they are coming from for Melbourne but not regional Victoria.
"Especially when you are not getting any government funding whatsoever."
Mr Crawford and his wife Joanne Crawford had owned The Rex Cafe Bar for only seven weeks before Victoria went into the first stage three lockdown.
"That's is why we can't get any government reimbursement," he said.
"We were just getting back on our feet again when Victoria shut down for the second time.
"The government makes us as a business feel like lepers because we are put in a different category compared to everyone else."
Mr Crawford said he would continue takeaway and delivery until dine-in service is permitted.
"We were rushing to finish painting the restaurant ... now we don't have to rush the brushes anymore," he said.
"The biggest thing is how many businesses are going to fall over. We will get through, but it's not the best way to start a business.
"Last week we had to let a staff member go and just have a family working because it's just not viable.
"We will keep our heads down and continue painting and renovating. That's all you can do."
What do you think of Regional Victoria's COVID-19 roadmap?
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