Ararat's Clare Vanina and Angie Waihape want to bring awareness of living with allergies and anaphylaxis.
The friends have a mutual connection in Jackie Ruddle.
Ms Ruddle and her fiance Jackson Jackson have two sons with severe allergies and anaphylaxis.
Sage is 3 years old and his brother Kohen is only 9 months old. The boys are allergic to wheat, eggs, dairy, nuts, and another allergen which they haven't been tested for.
"The daily challenges my sister Jackie and her boys have to deal with are very difficult. They have had more emergency room visits than I can count," Mrs Waihape said.
"In the last month, both the boys have had anaphylaxis and needed life-threatening treatment.
"Being witness to such life-threatening anaphylaxis has shaken me to my core and has me searching for ways to how we can stop this from having to be the life so many Australians have to live.
"This lead me onto the path on what could I do to help."
Mrs Waihape said during her research she learned allergies and anaphylaxis is the fastest growing chronic disease in Australia.
"Hospital admissions for life-threatening anaphylaxis, which are severe allergic reactions, have increased four-fold in the last 20 years," she said.
"We thought it we could contribute in some way by fundraising to help researchers along the way, it's not going to only benefit Jackie and her children but so many others."
Ms Vanina said when researching the fundraiser the small group came across even more startling statistics.
"10 per cent of babies born have immediate food allergies," she said.
"It might start as an allergy and progressively get worse as the child gets older.
"The awareness just isn't there."
A fundraising night will be hosted with Ararat-based musician Andrew Parsons playing incorporating a Facebook live show on August 15.
Ms Vanina said viewers of the live show could donate while they are watching the show and other fundraising activities including a raffle and auction winners will also be announced.
The monies raised will go towards Allergy Immunology Foundation Australia who funds researchers.
"We have set the bar pretty high but there is a reason behind the $10,000 goal," Mrs Waihape said.
"If we reach this total we can choose what type of research the money will go towards.
"Obviously we would choose food allergies.
"As much as we do everything to make the children feel included in everyday life and do everything we can to keep them safe - ultimately the only thing that will relieve stress for families is prevention or cure."
How do you plan a fundraiser in a pandemic?
"It's tough," Ms Vanina said.
"We are planning for it to go ahead within the restrictions that are in place right now but we know it could change.
"We know people are doing it really tough out there. We would welcome anyone who could support us in any way to get in touch or just spread the word.
"While the fundraising is just as important, the messaging and awareness play an even part."
People can get in touch via the fundraising groups's Facebook page.
While you're with us, you can now receive updates straight to your inbox each Friday morning from The Ararat Advertiser. To make sure you're up-to-date with all the news from across the Ararat shire, sign up here.