THE Jailhouse Rock Festival is set to celebrate its 25th year.
Kicking off on Friday March 15, the festival will run until the end of Sunday and celebrates all things vintage and rock 'n' roll.
Jailhouse Rock Festival committee president Greg Dalmayer said the theme this year is silver, in honour of its silver anniversary.
"Friday night is our launch at the Town Hall where we invite all of our sponsors," he said.
"Saturday morning we have the bottom half of Barkly Street closed off and the Grampians Vintage Car Club will have a show and shine on the street.
"We'll have some merchants turning up and selling rock and roll memorabilia."
Beat the Heat Victoria will hold its first motorsport vehicle street parade on Saturday.
Up to 30 modified motorsport vehicles will drive along a set parade route commencing in Gordon St, up and down Barkly Street and out to Aradale for a photo shoot.
"There will also be Miss Pin Up," Mr Dalmayer said.
"Over in the Senior Citizens Centre is where the ladies really go to a lot of work to get dressed up in the period '50s and '60s.
"They really do go to a lot of work. You look at them and go 'oh my god, was it really like that?' The work they put in is actually phenomenal."
Two dances, one of which is already booked out, will also rock the town.
"Saturday night we have one dance here in the Town Hall and another dance up in Alexandra Hall," Mr Dalmayer said.
"The dance in here (the Town Hall) is booked out - we capped it at around 250 I think. There's still vacancies for the Alexandra Hall but that usually averages around 100 to 150 dancers for that as well."
Mr Dalmayer said the festival is an event for the whole community.
"Whether the shops want to decorate their windows up and all that sort of stuff, it's good just to get everybody involved," he said.
The festival originated from J-Ward, Mr Dalmayer said, and celebrated "all things rock and roll."
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