How Coca-Cola is making the war on sugar a profitable venture

By Jennifer Kaplan
Updated October 27 2016 - 8:18pm, first published 7:09pm
The company has 200 reformulations in the works that are aimed at reducing the sugar content of its existing products. Photo: Scott McIntyre
The company has 200 reformulations in the works that are aimed at reducing the sugar content of its existing products. Photo: Scott McIntyre

The push to reduce the amount of sugar in soft drinks - long seen as a threat to the beverage industry - has been more profitable for Coca-Cola than expected.

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