MIDWEST Electrical’s Phil Collins is a satisfied customer. Mr Collins recently took advantage of Fairfax Marketing Services’ full media package, which includes print, online and digital marketing options – all as a one-stop shop.
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“I’d been looking at a website for a while,” he said.
“Everything is online these days and I wanted to get in on that. Developing the package was really easy and the support team was great to deal with.”
Clint King is the sales manager of the Wimmera Mail-Times, Ararat Advertiser and Stawell Times-News.
Mr King said Fairfax Marketing Services could help clients create an online profile, reach more customers and build brand loyalty through targeted digital marketing solutions.
“We are committed to helping local businesses thrive in our communities,” he said.
“It’s more important than ever to ensure your business has a digital strategy that allows you to reach new clients and talk to existing and touch lapsed customers.”
Mr King said 92 per cent of Australians used the internet to look for products and service information, but only 64 per cent of small and medium businesses had a website.
“A responsive website is a critical step when building your online presence as 68 per cent of smartphone users said they use their device for research,” he said.
Mr Collins has worked as an electrical contractor for the past 20 years.
He started Midwest Electrical about six months ago.
“I wanted to have the responsibility and control of running my own business,” he said.
“I do refrigeration, air-conditioning, electrical, heating, data and communications and appliance repairs and I’m more than happy to travel.”
Mr Collins said he was looking forward to providing deals and promotions for clients through his new website.
“I’m really excited about the deals and promotions page. I’ll be adding and updating that on a regular basis,” he said.
“That’s what I really want people to keep turning to and seeing. Online is the best way to get those deals out there.”
Fairfax Media is one of Australia’s 16 Google Premier SME Partners.
“The Google AdWords Premier SME Partner provides local knowledge, product expertise, and access to Google technology to create high-performing local campaigns, whether that means website or storefront visits, phone calls or online sales,” Mr King said.
“You will also benefit from our strategic relationship with a dedicated Google partner manager, who can provide the latest insights in AdWords products.”
