Live Rural will be hosting, 'Mellow in the Yellow' on October 4 in Tatyoon in the middle of a flowering canola crop.

Director of Live Rural, Leila McDougall said the idea to establish a charitable organisation to help farmers and farming communities came to her following the lack of support farming communities gain and the lack of awareness people have in urban communities.

"I want Live Rural to bridge the emotional gap between farming and urban communities, once-upon-a-time everyone was connected to a farmer in some way but now that is not the case," she said.

There is mounting evidence to suggest that many farmers struggle to cope with the pressures that they face and it is fair to say that the stereotypical farmer does not like to talk about their feelings. The purpose of the event is to bring family and friends together to raise awareness of the difficult issues sometimes faced by farmers, while also celebrating their achievements and promoting the great work they do each and every day.

Live Rural also hopes to promote Australian agriculture more generally, through such events as 'Mellow in the Yellow'.

Ms McDougall said that as a brand, Australia does not do enough to promote Australian agriculture on a domestic or international level.

"We want people to think about the way farmers contribute to the Australian economy," she said.

"We want Australians to support agriculture by purchasing produce that is grown and produced in Australia."

She referred to the Australian Wool Innovation's Fibre of Football campaign, which has attracted support from AFL players, Nat Fyfe and Tom Hawkins, as a fantastic initiative to help the Australian agriculture industry. The campaign aims to manufacture sports jumpers, scarves, beanies and gloves using Australian wool.

Live Rural hopes to donate funds raised by the event to the National Centre for Farmer Health, which strives to improve the health, wellbeing and safety of farming families and continue their work to promote the Australian agricultural industry.

The long term future of the Centre for Farmer Health is in under threat.

Director Sue Brumby said the centre needed core base funding, to keep it running.

"We have the one-off funding from the Federal Government, and we have an allocation from the State Government, which is contingent on Federal funding, which leaves us vulnerable," Ms Brumby said.

Ms McDougall said the Australian agricultural industry is the back bone of the Australian economy, and it is important that all Australians support the industry and understand the efforts farmers and those that work within the industry go to each and every day to keep Australia alive.

"The work that we do at Live Rural is to promote the positive aspects of the industry while also educating the general population of what is involved in living and working on the land," she said.

'Mellow in the Yellow' will be held on October 4 in a marquee located in a splendid canola crop in flower at a location in Tatyoon. It is anticipated that 300 people will attend the event to enjoy delicious food from Hamilton catering company, St Bees Catering and wine from local wineries, Mt Langhi Ghiran, Best's Wine and Grampians Estate. Guests will be entertained with live music and a guest speaker. There will also be a major raffle on the day with amazing prizes including accommodation, dinner vouchers, gourmet hampers, landscaping and artwork.

For tickets and more information regarding Live Rural go to wwww.liveruralaustralia.com.au or contact Leila McDougall at enquiries@leilasweeney.com